Forward Solutions, a leading player in outsourced marketing and sales, announced two significant mergers that will expand its operations and pave the way for strategic growth in the electrical channel. These mergers will bring together the ElectroRep Inc. and Hiawatha based, R/B Sales Corporation, combining their expertise, resources, and customer bases within Forward Solutions.

President of R/B Sales, Bill Devereaux, emphasized the value that the merger will bring to customers. "We are excited to join Forward Solutions and become part of their growth strategy. Our unwavering commitment to growing sales, marketing, and service aligns seamlessly with Forward Solutions vision. Together, we will deliver exceptional experiences to electrical distributors, contractors, and other end users across the region."

The newly formed division will operate under the Forward Solutions umbrella while retaining the individual expertise, relationships, and strengths of ElectroRep and R/B Sales. Customers can expect business operations to continue without disruption. The capabilities of each business will be further enhanced to provide support that is both more comprehensive and personal in their established territories.

Simmons Perrine Moyer Bergman PLC attorneys, Randy Scholer, Tom DeBoom and Zachary Parle appreciate the opportunity to handle the transaction on behalf of R/B Sales Corporation.

About Forward Solutions.
Formal Press Release.


Randy Scholer
(319) 896-4054 


Tom DeBoom
(319) 896-4091

Parle, Zachary 200x200 New.jpg

Zachary Parle
(319) 896-4009


Simmons Perrine Moyer Bergman PLC is a full service law firm with locations in Cedar Rapids and Coralville, Iowa. For more information, visit  

Disclaimer: This information is intended for general information purposes only and is not intended, nor should it be construed or relied on, as legal advice. Please consult your attorney if specific legal information is desired.

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